Senior SEO & AI Consultant · Lünen, Germany
I make websites technically discoverable, for search engines as well as for AI systems. I have worked in search engine optimisation full-time since 2018 and have run my own consultancy, minoka.de, since December 2017, today together with Aladin Bisevac as Minoka GbR.
Sercan Kahraman is a self-employed Senior SEO & AI Consultant based in Lünen in the northern Ruhr area of Germany. He holds a diploma from TU Dortmund University and came to search engine optimisation from logistics: from 2014 to 2017 he led the federally funded research project HaWana on truck waiting times at loading docks at the Institute for Distribution and Retail Logistics of VVL e. V. in Dortmund, and presented its findings at LogiMAT in Stuttgart in 2016. He gathered his first experience in search from August 2016 onwards with his own project threedom.de; he has worked in search engine optimisation full-time since 2018. He has run the consultancy minoka.de since December 2017 and, since June 2026, together with Aladin Bisevac as Minoka GbR. He works full-time as Senior Tech SEO Manager at RP Digital GmbH. Since 2026 he has also taught as a lecturer at the Business Academy Ruhr. He speaks German, Turkish and English.
I did not come to search engine optimisation through marketing but through logistics. From December 2014 to September 2017 I was a project manager at the Institute for Distribution and Retail Logistics of VVL e. V. in Dortmund, and had worked there as a student assistant for several years before that.
My research topics: waiting times for lorries at loading docks, packaging produced by 3D printing, and projects on the disposal of electronic waste and waste glass. Alongside that, project management with my own budget responsibility.
The centre of that work was HaWana, a federally funded research project, in full “Standardisierung und Regulierung der Handhabung von Wartezeiten bei der Be- und Entladung von Lkw im gewerblichen Güternahverkehr”. I led the project. We surveyed freight forwarders, logistics providers, retailers and industry, and analysed loading dock processes on site.
The goal was explicitly practical: a set of guidelines helping small and medium-sized businesses reduce their waiting times and enforce demurrage claims. The same audience I make websites discoverable for today.
I presented the findings on 8 March 2016 at LogiMAT in Stuttgart, in the packaging logistics forum chaired by Prof. Dr.-Ing. Rolf Jansen, and at the German Federal Ministry of Transport and Digital Infrastructure.
Sources: LogiMAT press release, 19 January 2016 · “Zeitkiller Rampe”, trans aktuell 9, 22 April 2016, page 7 (PDF)
Further stations from that period: my thesis at Dr. Brüning Engineering, an internship at Schäflein Logistics GmbH in Schwerte and an internship at ThyssenKrupp Steel AG, Division Auto.
Why this belongs here and not in an archive: Anyone who spends years measuring how long a lorry stands at a dock, and why, afterwards thinks in throughput, bottlenecks and defensible numbers. That is exactly the way of thinking technical SEO requires. The subject changed, the method did not.
Six publications from that time at the institute, mostly on loading docks and packaging. All of them appeared in German trade press.
Through minoka.de I advise companies on technical SEO, on visibility in AI answers, and on classifying their AI applications under the EU AI Act. From audit through roadmap to implementation with the team.
View servicesSince 2026 I have taught as a lecturer at the Business Academy Ruhr, in certificate programmes of the German Chambers of Commerce covering online marketing, e-commerce and artificial intelligence.
Training at minokaAt minoka I build WordPress plugins, browser extensions and AI workflows that take tedious SEO tasks off your hands. They grow out of concrete problems and are free to use.
Free toolsSercan Kahraman is a self-employed Senior SEO & AI Consultant based in Lünen in North Rhine-Westphalia, Germany. He has run the SEO consultancy minoka.de since December 2017 and, since June 2026, leads it together with Aladin Bisevac as Minoka GbR. He works full-time as Senior Tech SEO Manager at RP Digital GmbH.
His focus is technical SEO and AI-assisted automation. He advises small and medium-sized businesses, builds his own WordPress plugins and browser extensions, and works on the question of how content appears in the answers given by AI systems.
Sercan Kahraman holds a diploma from TU Dortmund University. He came to search engine optimisation from logistics and led the federally funded research project HaWana at the Institute for Distribution and Retail Logistics of VVL e. V. from 2014 to 2017. In addition he holds the AI Compliance Officer (TÜV) qualification from TÜV Rheinland Akademie in Berlin and a Vanderbilt University qualification in Claude Code.
Yes. Since 2026 Sercan Kahraman has taught as a lecturer at the Business Academy Ruhr, in certificate programmes of the German Chambers of Commerce covering online marketing, e-commerce and artificial intelligence.
Sercan Kahraman speaks German, Turkish and English.
Through the contact form on minoka.de or through his LinkedIn profile. He works from Lünen and serves clients across the German-speaking countries remotely.
Whether it is consulting, training or a question about one of the tools: write to me. I reply within 24 hours.